Webinars

RFM Analysis: customers' segmentation and immediate application with high response rate

Target: Marketing

Goal:

Starting from advanced analytics techniques, we will see how we can obtain RFM’s variables very simply with DDWeb, by creating profiles of our best customers and putting this knowledge into practice for potential customers.

Aimed to:

• Responsibles for Marketing / Direct Marketing areas.
• Business Users, Business Analysts.
• Especially recommended to these sectors: eCommerce, Retail, Online Business

Content:

• Definition of RFM
• Identifying our best customers
• Profile of our best customers
• Response rate according to RFM segmentation
• Prediction: putting the learnt knowledge into practice with potential customers
• Processes automation

Presented by:

Pablo Villagrasa, Sales & Implementation Engineer of Quiterian in the USA

Identify yourself:

Remember that in order to access webinar you must use a password we will send you after your registration