Advanced and predictive analytics to generate more sales through a customized services portfolio within the environment 2.0
Having emerged from the Internet, tourism 2.0 enables a direct interaction with users, who have become perception builders and a point of reference for other potential travellers, through their critics, comments, suggestions or shared experiences in the Net
Companies operating in the travel and hotels industry face a major challenge aimed at promoting their products and services profitably to generate a bigger sales volume and to be more competitive and efficient within this environment 2.0.
Analysis in detail of the customers’ behaviour to offer them a customized and top-quality service and to increase conversion.
Global business view, integrating web and transactional data.
Integrated marketing campaigns management in order to improve efficiency.
Anticipating to business opportunities: best product to recommend, cross and up selling, etc.
The challenge: Designing customized vacation packages
Analysis of the consumer’s behaviour.
Integrating web and transactional data.
Integrated marketing campaigns management.
Identifying the best product to recommend to each customer.
The Solution: Quiterian Analytics
Loading and integrating big volumes of data, from miscellaneous origins, both internal and external (sentiment analytics, web, research, campaigns, CRM, data bases,…)
Web Analytics follows users in their navigation and identifies the substitute and additional products and services, as well as the individual behaviours of each customer per campaign.
Profile establishes the features of the customers who have made certain reservations in order to extrapolate them to a wider target.
Advanced analytics to identify association rules between reservations, hotel stays and vacation packages, or to make basket analysis and product/service matrix.
Predictive analysis to foresee behavioral patterns (in order to respond to a campaign or to identify the best product to recommend), or to anticipate to the demand in short, medium and long term so that rates can be adjusted to this fluctuations.
Precise segmentation, campaigns design and monitoring through Campaign Workflow, being able to include new determinants on the fly, and digital campaign feedback.
Benefits of using Quiterian
Accurate incomes foreseeing and analysis.
Improving and speeding up the strategic decisions making. 360º customer and business view.
More capability to correct deviations or to respond to unplanned situations on the fly.
Resources optimization and costs reduction.
Anticipating to cross and up selling opportunities.
Increasing conversion and the quality of the service.
More capability to analyze millions of multi-origin data instantly and securely.